DIVERSIFIKASI PRODUK DALAM PROFITABILITAS PERSPEKTIF HUKUM EKONOMI SYARIAH

Abstract

Abstract

This article discusses the problem of product diversification in profitability in a review of sharia economic law, which is then classified into two problem formulations, namely: how is the concept of product diversification in profitability in a company and how is the review of sharia economic law towards the concept of product diversification in profitability, as for the type of research What is used is library research and the analysis uses descriptive analysis methods and content analysis methods. The findings in this research are; First, several benefits, namely to gain profits and competitive advantages for the company, while the aim of business diversification is to meet the needs of unsatisfied consumers, increase sales volume, win competition, utilize production sources and prevent consumer boredom. Companies that do things like develop product diversification, if the product is well received in the market, will get the desired profit, which is in accordance with the objectives of product diversification. Second, the concept of product diversification in the profitability review of sharia economic law must meet the following criteria, namely; production activities that are based on Islamic values, do not produce products that are contrary to Islam; managing natural resources optimally, not being wasteful, not excessive and not damaging the environment; make a positive contribution to the surrounding environment; and providing facilities for social and religious activities.

Keywords: Product Diversification, Profitability, and Sharia Economic Law